Privacy and Marketing
« Previous EntriesOnly Your Digital Shadow Knows….
Wednesday, March 12th, 2008Your digital shadow has a life of its own. Literally.
The digital universe — the pile of digital information that includes everything from e-mail to YouTube videos — is growing faster than previously thought, according to a new study from the research firm IDC.
IDC now estimates that, at 281 exabytes, the digital universe in 2007 […]
Ask.com Releases AskEraser, A New Privacy Switch
Tuesday, December 11th, 2007The search engine Ask.com is making a proactive move.
Ask.com will unveil on Tuesday a “privacy switch” that lets users completely erase their search queries and related data from the search engine’s servers.
The new feature, dubbed AskEraser, is believed to mark the first time that Internet users have been given control over whether their information is […]
Facebook CEO Apologizes for Privacy Invading Beacon Ads
Thursday, December 6th, 2007Facebook CEO Mark Zuckerberg made a public apology and stated that Facebook has made provisions to allow its members to turn the ads off.
Today, finally, Zuckerberg did what critics — including MoveOn.org, which took an early stand in the case — had been demanding: he allowed people to turn Beacon off. He also made […]
Yes, Facebook Is Watching You But You Can Pull Down the Shades
Tuesday, December 4th, 2007CA’s recent research has uncovered the troubling extent to which Facebook tracks its members, even after they have logged out.
Amid heightened concerns surrounding Facebook’s new advertising platform, the social networking site has given users a new reason not to trust it: Researchers recently busted the company for tracking users activities on external sites, even after […]
The Facebook Beacon Ads Debacle Grows Worse Despite Facebook’s Concessions
Monday, December 3rd, 2007In the aftermath of the revelation of Facebook’s extreme - and perhaps unprecedented - privacy violations in the proposed Beacon ads network that garners members’ unwitting participation in advertising products and services, Facebook has a difficult challenge. Not just Facebook members and privacy advocates, but even potential advertisers in Facebook’s Beacon ads […]
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