No doubt, Facebook never anticipated such an uproar. Faced with its second mass protest by members in its short life span, Facebook, the enormously popular social networking Web site, is reining in some aspects of a controversial new advertising program. Within the last 10 days, more than 50,000 Facebook members have signed a petition objecting [...]
Entries Tagged as 'Privacy and Marketing'
Facebook Finally Relents After Unabated Criticism Over Privacy Invading Beacon Ads
November 29th, 2007 · No Comments · Privacy and Marketing, Social Networking
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Facebook Beacon Ads Continue to Provoke Uproar and Objections
November 27th, 2007 · No Comments · Privacy and Marketing, Social Networking
Facebook may have overestimated how acceptable their new Beacon ads would be for members. But it is one thing for members to decide voluntarily to reveal private, personal information and yet something else for Facebook to enable the commercial exploitation of such information. David Utter reports on the backlash: One-time online darlings in social networking [...]
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MoveOn.org Starts Facebook Group to Protest the Privacy Invasion of Facebook Beacon Ads
November 20th, 2007 · No Comments · Privacy and Marketing, Social Networking
Facebook’s Beacon ads have drawn objections and concerns from many circles, including privacy and consumer rights groups, legal experts and Facebook members. Now the grassroots political group, MoveOn.org is protesting. MoveOn.org is turning its organizing prowess on one of the very tools it uses for its mobilizing efforts. The liberal group’s Civic Action division mounted [...]
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