Privacy Maven

In the aftermath of the revelation of Facebook’s extreme – and perhaps unprecedented – privacy violations in the proposed Beacon ads network that garners members’ unwitting participation in advertising products and services, Facebook has a difficult challenge. Not just Facebook members and privacy advocates, but even potential advertisers in Facebook’s Beacon ads are skittish. It [...]

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No doubt, Facebook never anticipated such an uproar. Faced with its second mass protest by members in its short life span, Facebook, the enormously popular social networking Web site, is reining in some aspects of a controversial new advertising program. Within the last 10 days, more than 50,000 Facebook members have signed a petition objecting [...]

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Facebook may have overestimated how acceptable their new Beacon ads would be for members. But it is one thing for members to decide voluntarily to reveal private, personal information and yet something else for Facebook to enable the commercial exploitation of such information. David Utter reports on the backlash: One-time online darlings in social networking [...]

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